Methodology, Controversy, Intensity… Results

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Justin Roff-Marsh offers keynote presentations, full- and half-day workshops, and seminars to C-level executives, managers, and business owners across the United States and around the world. He is as effective and high-impact in delivering his free-flowing presentations from the podium as he is in an interactive seminar setting.

Highest Rated Keynote: "Reengineering the Sales Process"

Your Salespeople: four appointments a day; five days a week.

In his most-requested keynote presentation, Justin takes you on a journey: from the wasted energy and flawed logic of today’s typical outmoded sales function, to the 18th-century artisan’s workshop, onto the factory floor of a highly efficient manufacturer, through the myths and sacred cows that hold your revenue back, and all the way to the new sales process.

This is the exciting journey of Sales Process Engineering.

Justin exposes how sales processes have failed to keep up with progress in technology and production methods across the industrialized world, comparing the modern sales person with the typical artisan of the 18th Century.

He then takes you through the catalog of myths and smokescreens that have allowed this to persist — even in today’s high-tech economy.

When Justin presents, in plain English, how much potential revenue is squandered every hour of every day in organizations across the world, you’ll want to start revolutionizing your organization straight away. But wait, he’s only getting started.

Not only does Justin highlight with the utmost clarity how the sales process in most organizations is needlessly dysfunctional, he also equips you with a set of principles and a methodology that will transform your sales performance — and your revenue — within 12 months. In fact, most people start benefiting immediately.

Justin will cover the five principles that underpin the Sales Process Engineering methodology:

  • Sales is a process like any other
  • The process requires division of labor
  • Salespeople must be empowered to do what they do best: sell
  • Sales and production must be tightly integrated
  • Performance pay must go!